This year, we're taking Raghunter places.
Quite literally, we will be launching a completely revamped website for Raghunter that will be your guide to discovering the best local fashion stores and designers whenever you travel to a new city.
Think Raghunter Dubai, Raghunter Paris, and Raghunter Berlin.
Travel is without a doubt at the top of most of our to-do lists these days. It's so easy and accessible (way more than our parents had it) to 'catch the next flight' and 'hop on a plane for a weekend getaway'. The wonderful part about travel that ties us all is our thirst to discover local experiences in new cities: food, culture, people, and of course, fashion. Whether you're actively out to shop or you stumble across a cool store along the way, we all enjoy hunting fashion items that are different from what we have back home (especially if they are better-priced!).
Last year Narina and I went to Berlin for ten days and we wanted to shop cool clothes or accessories that were made by Berliners. It was so hard to find reliable sources online and we didn't get good guidance about where to go. Even if we did come across recommendations, the articles were outdated or written by one person (hence one opinion, as opposed to a community of people recommending it).
Not to say that we based the entire Raghunter revamp on our Berlin experience, but by way of example, Raghunter will be filling that gap of reliable, relevant and up-to-date information about local fashion in cities across the world. And by the way - you'll know they are the best places to go because they'll be reviewed and endorsed by other fellow travelers seeking local fashion.
The Kill by Raghunter
We're already a few steps into the transition with the launch of our redesigned online magazine, The Kill, which of course you're reading right now. The Kill is where we write all those fashion articles which you hopefully click to read when we share them on Facebook. We cover anything and everything we can about local fashion: stores, designers, fashion tips, the fashion scene, things to do when it comes to fashion, as well as lifestyle that includes travel, beauty, and well-being.
Of course when we grow into the new Raghunter, you'll see much more content about local fashion and travel in other cities. Here's an idea of the direction we are headed:
Give Us Your Recommendations
If there's one thing we learned, it's to trust what you guys have to say. We've shaped and reshaped our business over and over again based on the feedback we get from you.
This is to say that we REALLY want to hear your thoughts and recommendations about what cities you'd like to see Raghunter cover and what kind of articles you'd like to see on The Kill.
We are open to anything and everything, please go ahead and add your recommendations in the comment box below or alternately send us an email to email@example.com.
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We work exclusively with Keeward, the amazing team who is responsible for the entire Raghunter website design and development.
Featured Photo taken by the wonderful and talented Tarek Moukaddem