This is the first year we decided to take part in Breast Cancer Awareness Month (BCAM). For those of you who don't know, BCAM occurs the entire month of October every year where nations, brands, and individuals try to raise public knowledge about breast cancer through awareness campaigns.
We started off by reading research and statistics about breast cancer incidence in females living in Lebanon.
To be very honest, we thought we knew quite a bit about breast cancer, turns out we didn't know nearly enough.
The information we found is definitely worth sharing. Here are 5 breast cancer facts that every woman in Lebanon should know.
5 Breast Cancer Facts About Women in Lebanon:
Raghunter Fashion Network Unites
In order to spread as much awareness as we could, we teamed up with our fashion network of stores and designers in Lebanon.
18 of us took part in this awareness campaign by getting in front of the camera and contributing an important awareness message. Every lady will be sharing her photo via social media in hopes of reaching more people.
We really hope that united, we are able to create some sort of substantial awareness.
Here we are.
How to Do a Breast Self-Exam
Doctors recommend girls, starting at the age of 20, to perform breast self-exams once per month during the first week of their period. If you haven't done one yet, please get to it. Here's how.
Learn More About Breast Cancer
The Lebanese Breast Cancer Foundation is an NGO established in 2011 with its main mission to increase awareness and improve early detection of Breast Cancer and to support women with Breast Cancer.
They are definitely the go-to source if you want to learn more; they have a TON of research and statistics about breast cancer. Also, they create many awareness events throughout the year, you can rest assured to see them at the upcoming Beirut Marathon on November 9.
Donate Funds to Help Low-Income Cancer Patients: May Jallad Foundation for Cancer
Donate Funds for Awareness and Support of Women with Breast Cancer: Lebanese Breast Cancer Foundation
Awesome 2014 BCA Campaigns
#PinkStands4 by Bobolink
"One color has united all women across generations: pink; the official color for Breast Cancer Awareness during the month of October.For the very first time in the Arab world, different women from different backgrounds have united to stand against breast cancer." The campaign features Maya Diab, Nidal Al-Achkar, Laila Ajam, Hadia Sinno and more. It's a fabulous campaign and you can be part of it too, read more about it here.
Could this combination be any more powerful? Stella McCartney and Kate Moss team up to create awareness with Moss wearing a McCartney-designed pink lingerie set. McCartney says: "I wanted to remind women that when they wear this set—the first thing they put on in the morning—to keep on top of their health and visit their doctor regularly".
"Breast Cancer Awareness Campaign" by Estee Lauder
Estee Lauder's Breast Cancer Awareness campaign taps into people's real stories about breast cancer. It's very touching, and some are hard to watch. The campaign also aims to collect donations to support "The Breast Cancer Research Foundation® (BCRF), which was founded in 1992 by Mrs. Evelyn H. Lauder. The 2014 BCA Campaign is committed to raising $5 million to support breast cancer research, education and medical services worldwide". Wow.
"Nestle Fitness Bra Cam" by Nestle Fitness
Nestle Fitness approached their breast cancer campaign with a different twist. They made a video where the "camera captures wandering eyes of men and women alike and ends with a call to action: ‘Your breasts are checked out every day. So when was the last time you checked your own? Checking your breasts regularly helps prevent breast cancer. #CheckYourSelfie’". Pretty cool stuff.
We find this one particularly incredible. Would you have ever imagined seeing rugged NFL players representing breast cancer? Here's what the NFL had to say about their campaign: "Our campaign is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel to help raise awareness for this important campaign. Much of the apparel will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society’s Community Health Advocates."
"Rise Above Cancer" by WWE and Susan G. Komen
Now if you never imagined NFL players supporting breast cancer, imagine WWE Superstars wearing 'going pink' apparel. Part of every profit made from the sales of the clothes will be donated. Here's what they say about the campaign: "WWE and Susan G. Komen will expand their partnership for their third annual breast cancer awareness campaign on Monday Night Raw, with WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel and WWE platforms “going pink.” WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE Live Events, as well as 5 percent of all WWE merchandise sold on WWEShop.com. For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen."
"Drive to Inspire" by Forrest General, Mack Grubbs Hyundai, Carter's Jewelry and Comcast Spotlight
Forrest General, Mack Grubbs Hyundai, Carter's Jewelry and Comcast Spotlight are teaming up for the 2014 Drive to Inspire campaign, an effort to remind women across to make time for monthly self-exams and annual screenings. We like that, it's pretty catchy.